Key Takeaways: 

• Iconic fragrance houses are reimagining their signature scents with new interpretations and more concentrated formulas. 
• Amber florals and vanilla gourmands continue to dominate fragrance launches. 
• Sculptural flacons are turning perfume bottles into statement design pieces. 

Fragrance brands continued to use familiar notes while seeking differentiation through texture and contrast in the third quarter. Embracing richness, they channeled a sweet tooth, pairing berries with pastry notes, layering florals with cream and spice, and finding yet more ways to reimagine vanilla and amber.

Juliette Has A Gun and Henry Rose leaned into strawberry and blackberry notes, while new brand Anecdotes by Artists put perfumer Patricia Choux at the center of its debut collection. Florals also took on a darker, mysterious tone, with Chloé and Jean Paul Gaultier incorporating Queen of the Night, a flower often described as having a scent reminiscent of honeysuckle and gardenia, while Guerlain and Jean Paul Gaultier introduced new feminine fragrances for the first time in over a decade. From Penhaligon’s and Bvlgari Fragrances to BORNTOSTANDOUT, these launches caught our editorial team’s attention across luxury, prestige, mass, and niche fragrance.

LUXURY